Workshop Timetable

19 September 2014, Cap Digital, 14 Rue Alexandre Parodi, Paris

09.00 - 09.30
 Registration & Welcome
09.30 - 9.45
  Welcome of Pôle Media Grand Paris
Lydie Fenech, CEO
9.45 - 10.00
  The Programme's aims and objectives
Juliane Schulze, Course Director, Senior Partner, peacefulfish; Germany/UK

- Objectives & structure of the course
10.00 - 10.15
  Introduction of the Participants
Participants briefly present their

- Financing interests in the audiovisual sector
- Investment or lending concepts

10.15 - 11.15
 The State of Play in the Games Sector
Roch Roustan, CFO of Bulky pix; France/U.S.

Plenary Session + 15min Discussion
- Market trends and
- Financing needs of one of Europe's key sectors in the Creative Industries
- Risk assessment and mitigation
11.15 - 11.30
  Coffee Break
11.30 - 12.30
 The State of Play in the European Film Industry
Pablo Carrera, Founder & Director Capa Pictures and Independent Consultant, UK

Plenary Session + 15min Discussion
- Understanding financing plans, sales forecasts and revenue projections
- What investors should look out for: identifying hidden risks and how to address them

12.30 - 14.00
14.00 - 15.00
  ENTER the Rights
Dr. Ralph Oliver Graef, LL.M. (NYU)
- Dealing with intellectual properties
- Legal aspects of copyright and media law

15.00 - 16.00 Asset Management in the Creative Industries
Thomas Gardiner, Group Commercial Director at Compact Media Group, UK

Plenary Session + 15min Discussion
- Dealing with rights
- How asset management works in the Creative Industries
- Risk assessment and mitigation
16.00 - 16.15
  Coffee Break
16.15 - 17.15
 ENTER the Development Business
Derek de Filippo & Travis Winstanley, Co-Founders of Kuju Startups, Kuju Entertainment

Plenary Session + 15min Discussion
- Business models
- Investment needs and opportunities
- Risk assessment and mitigation
17.15 - 18.15
  ENTER the Distribution Business
Jerome Chung, Co-founder, Under the Milky Way, FR

Plenary Session + 15min Discussion
- Market trends & ways of distribution
- New business models
- Risk assessment and mitigation
18.15 - 18.45
 ENTER the Bigger Picture
Mark Jackson, CEO and founder of Seahorn Capital Group, USA

Input presentation
- The business of fundraising for games
- Differences in the European and U.S. business and financing models
- Collaboration potential between the European and U.S. games sectors


23 September 2014

Amsterdam Economic Board
(KvK building)
De Ruyterkade 5
x1013 AA Amsterdam

13.00 - 13.10
 Welcome by the Amsterdam Economic Board
13.10 - 14.00
  The Value and Exploitation Chain of the Film Sector
Pablo Carrera, Founder and Director at Capa Pictures and Independent Consultant, UK and Spain
Q & A
14.00 - 14.50
  The Value and Exploitation Chain of the Game Sector
Christian Batist, Online Game Consultancy
The Netherlands
Q & A
14.50 - 15.05
  Best Practise Examples for Investment & Lending Models in the Film Sector
Pablo Carrera
Q & A
15.05 - 15.20
 The Role of Public Funds in a Typical Film Financing Mix
Pablo Carrera
Q & A
15.20 - 16.00
  Creative Europe's Loan Guarantee Facility
Juliane Schulze, Senior Partner, peacefulfish, UK and Germany
Q & A
16.00 - 17.00
 Open Dialogue
17.00 - 18.00
 Networking Drinks

Customised Workshops in Zurich and Geneva for the Go Beyond Investor Network

At Go Beyond:
3 Dec 2014, Zurich: 17.00-19.00 (tbc)
4 Dec 2014, Morges: 17.30-18.30

peacefulfish launched ENTER Europe in 2013, a training programme supported by the MEDIA Programme of the European Union and its Continuous Training scheme, enabling lenders, investors, and financiers from the 32 MEDIA countries to deepen their understanding of lending opportunities and financing needs of the European audio-visual sector, involved risks and how to mitigate such risks.


Welcome by Go Beyond

Creative Industries? - Latest statistics on the sector's contribution to the European GDP and employment.

Introduction Round
Participants share their investment experiences in the creative industries, particularly in the audiovisual sector.

Zooming in on the games and film sector:
Introduction to the market and to the value chains of the European games and film sectors.

3 Case Studies on investment strategies in the games and film sectors:
• The portfolio approach,
• The distribution / publishing approach,
• The brand approach.

1 Practical Investment Example.

Open discussion with the participants.

Networking Cocktail